I came across this video while reading a question on the UXExchange. If you’ve never done usability testing for your product, I highly recommend watching it. This is a model example of “think out loud” usability testing of the Wizzgo website.

The goal in usability testing, if you’re not familiar with it, is to have a person perform some scenario while you watch. In the example above, they’re clearly asking the participant to try and find pricing on their site. You want them to “think out loud,” so you can gain insight as to what they’re thinking, and what they’re expecting. When doing many of these tests, you can start to draw correlations in the expectations of your audience. You can then cater your product’s functionality to meet them.

It’s always important to record these sessions. You want to be able to review them for things you missed. You also what to be able to review yourself, and see how your presence, or your assistance influenced the participant. They are likely using Morae, or some other similar software to record the test. I, myself, have done something similar on the cheap using Camtasia Studio, an Axis network camera, and VNC.